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Blog Commenting

Technically blog commenting does not have any SEO value as most of the blog owners provide nofollow links to their comment section. But It will definitely count as a backlink. Practically, it won’t pass the link juice but it is a great source of building backlinks. Blog commenting does not

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Guest Posting

January 4, 2022 by Aaron Guest Posting is still a good and one of the best and effective ways to generate quality backlinks.  A few years back, I also afraid of doing guest posting on other blogs but that was a big misconception. Doing Guest Post on high authority blogs is very

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How Search Engines Work

Before we get to the part where we explain how you can do SEO to rank high on search engines, we need you to understand how search engines work. In this section. we will also talk about how people use search engines, how it works, ranking factors, algorithms and different

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Keyword Research Matters More than Ever

Keyword research matters. Before investing time in new content, you want to know if your keyword can generate results. That’s even more true in 2022 when competition will be fiercer than ever. We want to consider both competition and search demand when choosing relevant keywords. In general, we want to

What’s a topic cluster? A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages. This is also called a “pillar page” approach, where the main piece of content is the center of

What are the different types of cloaking and how is it done?

  • User-Agent Cloaking
  • IP based cloaking
  • JavaScript cloaking
  • HTTP_REFERER cloaking
  • HTTP Accept-language header cloaking

User-Agent Cloaking: A user-agent is a program (a software agent) that operates on behalf of a user. Example, a web browser acts as user-agent that fetches website information on an operating system. When you key in a query, the browser sends a code to the server that will distinguish/identify the user-agent. If the user-agent is identified to be a crawler, cloaked content is served.

IP-based cloaking: Every user accessing a website has an IP address based on their location and internet service. In this, the users are redirected to the desired page through a page with good SERP ranking and high traffic volume. For this, you can use the reverse DNS records (available in the cPanel of your hosting company) to identify the IP address and set up .htaccess to redirect them. This is the most preferred method of cloaking. 

JavaScript cloaking: This happens when users with JavaScript-enabled browsers are served one version of the content while users who have JavaScript disabled (like search engines) are served another version of a website.

HTTP_REFERER cloaking: In this method, the HTTP_REFERER header of the requester is checked and based on that, a cloaked or uncloaked version of the website is served.

HTTP Accept-language header cloaking: This technique checks the HTTP Accept-Language header of the user and based on the match result, a specific version of the website is presented. In simple terms, if the HTTP Accept-Language header is of a search engine, then a cloaked version of the website is served.

What are the common ways to implement cloaking in SEO?

Let us now understand how to put cloaking into action with a few easy pointers:

  • Invisible or Hidden text

This can be done by adding text in the same colour as that of the background so that it is not visible to the human eye.

Flash-based Websites

We know Flash is not recommended as per SEO guidelines. But some websites cannot avoid it. So rather than remaking the entire website in plain HTML, they create content-rich webpages and provide them to search engine crawlers and the flash pages to visitors.

  • HTML Rich Websites

A good SEO technique requires having a “TEXT to HTML ratio” that is as high as possible. In other words, the web page should have more text (content) as compared to your HTML tags. But if someone is writing short articles or posts, your text to HTML ratio will be very low. To avoid re-designing their website in such scenarios, people choose cloaking to meet SEO guidelines.

  • Replacement of Java Scripts

Here, one can use JavaScript to show content to a non-JavaScript enabled user that matches the textual information within a Flash or other multimedia element.

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