Blog Commenting

Technically blog commenting does not have any SEO value as most of the blog owners provide nofollow links to their comment section. But It will definitely count as a backlink. Practically, it won’t pass the link juice but it is a great source of building backlinks.

Blog commenting does not mean that you start spamming the blogs with keywords and links. This is a bad practice and believes me your comments will be trashed by the bloggers and also it will put in the spam section.

Always write in-depth and genuine comments that have added something extra to the content. It always adds something extra to the content which helps the readers and starts an engaging conversation.


Guest Posting

January 4, 2022 by Aaron

Guest Posting is still a good and one of the best and effective ways to generate quality backlinks.  A few years back, I also afraid of doing guest posting on other blogs but that was a big misconception. Doing Guest Post on high authority blogs is very helpful to build your authority online. Here you have to keep few things in mind while doing Guest Posting:

  • Choose relevant Blogs.
  • Add Quality to the Post.
  • Always choose high authority blogs.
  • Avoid Self Promotion.

Guest Posting doesn’t mean that you choose any blog and submit your blog posts there. You have to choose a relevant site for guest posting. For example, You are on a health niche and operates a health and lifestyle blog. You have to choose a relevant blog that is similar to the health niche and lifestyle blog.

When you write a guest post, make sure you have added the same quality that you add on your own blog posts. This will help you to build your authority online.

High authority blogs are a platform for you to show your writing skills along with your experience. So, always keep these things in mind when you pitch for a guest post.


How Search Engines Work

Before we get to the part where we explain how you can do SEO to rank high on search engines, we need you to understand how search engines work.

In this section. we will also talk about how people use search engines, how it works, ranking factors, algorithms and different features of search engine results pages (SERPs).

The process is simpler than you might think. Search engines have bots, also called spiders, that crawl the contents of a web page. After it’s done crawling, Google uses that information and runs it through their secret algorithms to decide where to rank it in the search engine results pages.

If you have optimized your page correctly, the bots will index your page on the relevant keyword that you want to target. This also depends on the various algorithms of Google and other search engines, which we will talk about in detail below.

Search Engine Ranking Factors

Did you know that there are over 200 different things that Google looks at to determine how to rank each web page? These are called “ranking factors”.

Don’t worry, we aren’t going to go through all 200 of them here!

Not all of them are very important or require your attention. I’ll just give you some tips on how to optimize for the most important ranking factors.

Here are the most important:

  1. Referring domains
  2. Organic click-through-rate
  3. Domain authority
  4. Domain relevancy
  5. Mobile usability
  6. Dwell time
  7. Total number of backlinks
  8. Content quality

These are in no particular order, by the way.

Here’s a bit more info about what they all mean:

Referring domains are other websites that link to your website. If you have high authority domains linking out to you, then this will not only increase your website’s authority but it will also give you a chance to rank higher on Google.

Organic click-through rate (CTR) is defined as the number of times the searcher clicks on your page after searching for a keyword. If you have a high CTR then you have a good chance of staying on the position you initially ranked for, and even moving up in rankings.

Domain authority is the authority of your domain which you built over time by getting quality backlinks and publishing high-quality content that’s optimized for search.

Domain relevancy means that your domain should have content related to your main topic. For example, if you have a travel blog, it will be easier for you to rank on travel-related topics. If you start publishing tech news or recipes, it will be much harder to rank those in search results.

Mobile usability refers to how easy it is to use your site on mobile devices like tablets and smartphones. It helps to improve the load time of your blog so that it loads faster. You also need to work on the overall user experience (UX).

Dwell time is the time a visitor spends on your website. Let’s say that your blog is ranked at the 4th of the first page and a visitor clicks through to your blog. Your visitor really likes the content and spends time going through the information you have on your blog. Your content has satisfied the user’s intent and he leaves your site without going back to the search results and clicking on a different link. Google will take note of this and might give you a bump in your position.

Total number of backlinks is the number of links to your website from other sites around the web.

Content quality goes without saying! The better the content you create, the better the chances of getting good links. This is the foundation of SEO for bloggers.

Search Engine Algorithm Updates

Search engines, more specifically Google, make a lot of updates to their algorithms to improve their search results. You will hear the people often talk about how a certain Google update made them gain or lose their rankings.

But if you are doing everything right and following the basic Google guidelines, then you don’t have anything to worry about.

Our advice to you once you start doing SEO is that there will be times that you will be greatly rewarded after a Google update. Then there will also be a time when you might lose your rankings even though you were doing everything right.

At times like these, be patient and keep doing what is right and satisfy your visitor’s intent with good compelling content. If you stick to that, you’ll be rewarded.

Features of Search Engine Results Pages

Search engine results pages (SERPs) don’t only include lists of URLs. Google has added a lot of features to them over time. You may have noticed things like featured boxes, ads, image carousels, and other features.

These are some of the most common rich snippets you’ll see in the SERP:

  1. Featured snippet
  2. Answer box
  3. Carousel (images, videos, products)
  4. Image pack
  5. Map pack
  6. Sponsored features (Google Ads, flights, shop on Google)
  7. Knowledge graph
  8. Top stories
  9. Events
  10. Sitelinks

The SERP feature you should target is the featured snippet. If you manage to get your site in the featured snippet, you will get a huge traffic boost.


Keyword Research Matters More than Ever

Keyword research matters. Before investing time in new content, you want to know if your keyword can generate results. That’s even more true in 2022 when competition will be fiercer than ever.

We want to consider both competition and search demand when choosing relevant keywords. In general, we want to find keywords have relatively high search demand and relatively low competition. In the matrix below that means the quadrant in the upper left area is where we want to focus.

We want to avoid the quadrant in the lower right, with keywords that are both highly competitive and low volume. The two quadrants in the yellow boxes are “maybe” keywords. There are situations where they may make sense to consider, but they should be lower priorities.

Once you have a list of relevant keywords to target, you can create a plan for building content around those keywords. This is your content strategy or content road map. And of course, you should plan your content into groups of related pages (those topic clusters again!), with a main topic page and supporting sub-topic pages.


Build…and Continue to Build Topic Clusters

What’s a topic cluster?

A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages.

This is also called a “pillar page” approach, where the main piece of content is the center of the cluster and supported by the surrounding “sub-topic” pages through internal linking. Here’s an example: let’s say you wanted to rank for a really broad keyword like local seo. That broad topic would be your core topic at the center of your topic cluster.

In order to rank for such a high volume and competitive keyword, you’ll need to convince Google that you’re an authority on the subject. And that’s where your supporting subtopic pages come in. You can help your entire cluster to rank more highly by creating new pieces of content exploring areas like local seo pricing, local seo vs. on page seo, how to set up a Google Business Profile, the #1 ranking factor for the Google Business Profile, and then linking those supporting subtopic pages to your primary core topic page.

Google will understand the contextual association between the pages (remember, semantic search is a big macro factor), and the descriptive anchor text of your internal links will also help boost rankings.

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